A new advertising campaign to ‘entice’ commuters, business and leisure travellers back to the railway has been launched by the Rail Delivery Group.

The RDG said the campaign is ‘a reminder that taking a train to experience something in person is a reminder of  real life’. Using a mixture of shared social media material and film, the campaign is designed to boost demand from the leisure, commuter and business markets.

RDG chief executive Jacqueline Starr said: ‘Rail is fundamental to helping connect passengers to the people, places and things they love. Nothing Beats Being There is a rallying call.

‘Revenue for commuting and business travellers has still not returned to pre-pandemic levels. So we want to use this campaign to encourage everyone back to rail.’

source= http://www.railnews.co.uk/news/2023/04/05-rdg-launches-new-railway-publicity.html