A campaign has been launched to encourage young people to travel by train, with climate change at the heart of the message. The advertising, which is entitled A Greener Future, is led by Network Rail in collaboration with the Rail Delivery Group and the Campaign for Better Transport, and it sets out to explain to ‘Generation Z’ why just one journey by train ‘can make a significant and positive impact on the environment’, when compared to car travel. The points being made include that an average train journey causes little more than a fifth of the carbon emissions which would be the result of an equivalent car trip.

Kaynak